Cupra Born Australian Launch

Second Sunday worked closely with CUPRA and the Partnership Solutions team to launch the new CUPRA all-electric vehicle to the Australian market. Held at the incredible National Arboretum in Canberra 500 VIP guests were treated to a night of celebrity speakers, food and beverages before an incredible live performance from Ministry of Sound Classical, and DJ Mikah Freeman.

Our team were responsible for the technical production of the launch including staging, AV, set design and lighting for both the interior and exterior of the venue, delivering a premium event introducing one of the country’s most exciting new electric vehicles to an Australia audience.



Event Type

Car launch


Technical production
Audio and visual, lighting
Staging and set design
Event design and production
Risk assessment