Monster – Dreamhack ESL

Engaged in a production capacity, our team designed and built a custom activation space for Monster as part of their sponsorship of the 2023 ESL DreamHack event held in Melbourne.

The weekend saw Australia’s biggest gaming, esports, and lifestyle festival, return to Melbourne & Olympic Parks with over 25,000 passionate fans in attendance across three days. The Second Sunday team worked with the Monster team to create an immersive and interactive activation space where guests could engage with gaming influencers, watch live gamers, play games, get a free haircut from a barber, watch live tattooing and of course grab a Monster beverage.


Monster Energy Drink

Event Type

Brand activation


Set design and construction
Technical production
Audio and visual, lighting
Branding and styling
Event design and production