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Meet your team of unrivalled global events experts.

Born out of a passion for production and the craft of world-class events. Our portfolio of huge successes speaks louder than words, and when it comes time to make your event happen we have the best in promoters, producers and experts around at our disposal.

We are a Creative Events Agency that looks beyond just setting up the show; from concept formation down to fine-tuning each detail with commercial success always in mind – top notch service, guaranteed!



As a revered leader in the action sports space, Cam has established himself as an invaluable asset with all clients. From working with elite athletes to government departments and corporate clients, he has become renowned for his top-notch guidance, calm approach and innovative planning abilities that have consistently pushed boundaries. In 2021 several of Second Sundays own ambitious projects came to fruition – driven by his passion and experience in all events from around the globe!



Brendan is one of Australia’s most experienced production and site managers. He has worked all over the globe in his extensive 15-year career in senior production roles to deliver major events for artists and events as diverse as X Games Sydney, Lady Gaga, Legend of Zelda with the Sydney Symphony, Nitro Circus Live, Crusty Demons of Dirt, The Good Vibrations Festival and SuperX Motorcross Racing. Brendan’s unrivalled experience in creating and driving event teams in excess of 150 people ensures that every logistical consideration and performance requirement for your event is scoped and delivered as efficiently as possible. Brendan also excels at crafting complex multi-million dollar budgets to ensure financially successful event modeling that exceeds all expectations.

Mel Key

Event Producer

Melissa brings a wealth of knowledge and creativity to Second Sunday as experienced producer specialising in the production of live events, on ground, retail and brand activations.  With a career spanning more than 15 years in the live events and promotions space,  Mel has delivered events for with an extensive portfolio of clients including Vodafone, Samsung, Foxtel, Optus, Toyota, Kia, Visa and many more.   With a commitment and passion for delivering outstanding event and exceeding client expectations.  Mel has also worked in an events/sponsorship capacity on some of the countries biggest and most iconic music festivals including Splendour in the Grass, A Day On the Green and Falls Festival.


Event Manager

Leveraging her experience as a dedicated live music and events enthusiast, Brianna skilfully channels her passion and insights into impactful ideas and experiences for her clients. Armed with seven years’ of experience in the legal field, Brianna took the plunge to use her meticulous attention to detail, fostering productive client relationships and operations-focussed mindset in the dynamic world of events and production. Spanning from large-scale corporate conferences in superannuation to month long summer racing carnivals, Brianna has emerged as an accomplished events manager with over three years of invaluable experience in both corporate and public event management. She will work at all costs to bring creative vision to life!


Production Manager

Josh is a seasoned event and theatrical production expert with over 20 years of experience in Australia and across the globe. After many years of touring, Josh happily settled back in his native Sydney to continue his passion for creating unforgettable events. He has worked with some of the biggest names in the industry, including Australia’s largest governing bodies, festivals, agencies, and venues.

Josh’s expertise spans across all facets of event production, and his dynamic approach to planning and execution has made him a trusted partner to clients worldwide. Whether he’s managing logistics, creating engaging content, or bringing a creative production to life, Josh’s energy and enthusiasm never fail to impress.


Director of Talent & Marketing

Jesse has had a long, varied career in music and events – becoming positively omnipresent after his stints at Universal Music and Merivale Group to name a few. He’s achieved extraordinary results with numerous prestigious award nominations and gold & platinum releases attributed to his rostered and managed artists! In addition to these accomplishments, Jesse is credited for discovering 17 year-old Sia Furler who he worked alongside as producer, guitarist, musical director, for an impressive 10-year stint. Nowadays you can find him curating line ups and managing talent for larger scale concerts or smaller weekly performances all around Australia.


Partnerships Manager

Elle Haffey is an experienced Global Partnerships Director, who has spent over 10 years working in partnership strategy and execution within the media and entertainment industry. Over her long history in marketing partnerships, Elle has worked with an impressive array of global brands, including Mattel, Sony, Nissan, DuPont, Red Bull, Yokohama, Oberto, Rocket League, Miller Coors, Valvoline, Monster and many more.


Digital & Marketing

A quirky ‘outside-the-box’ thinker who has spent almost a decade bringing tangible experiences to life, working with brands such as Coca- Cola, Xbox, Heineken, Sephora, Puma to name a few. Specialising in ideation, digital marketing and creative strategy, her hands-on experience spans globally across Australia, North America and the UK, always thinking of creative ways to help the client achieve their goals. She’s the person you need to create a stand out campaign.

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