In 2018, the Second Sunday team was asked to bring the Australian debut of international extreme sports brand X Games to life with world-class expectations. Considerations included managing live audiences, multiple venues, and brand integration in a high-intensity, high-risk environment.
X Games Sydney
When the X Games came to Australia, Second Sunday was at the helm of key fan experience elements — supporting one of the most iconic global action sports events with high-energy delivery and precision planning.
our approach
Our team managed key operational and site management roles across the precinct, including crowd movement, production support, and sponsor activation overlays. Working within tight safety parameters and live sport schedules, we ensured fans experienced the full power of the X Games.
the result
Over 50,000 fans across multiple days, strong partner feedback, and a globally televised spectacle that landed Sydney firmly on the X Games map. Second Sunday’s contribution supported a safe, high-impact environment for athletes, fans, and sponsors alike.
BRIEF
High-Energy Action Sport Production
YEARS
2018
Attendees
52,000+
Location
Sydney
Other work
