In a first in the brand’s 20 year history the Second Sunday team bought the internationally renown ‘X Games’ to Australian shores in October of 2019. Attracting over 100 elite action sport athletes from across the globe, the world-class action sports competition thrilled over 50,000 spectators across three action-packed days.
With a long history in the action-sports space, the Second Sunday team literally created the event from the ground up, including the creation of a purpose-built competition course for motocross, and mega ramp for skateboarding and BMX events. Our team managed all aspects of the production and live sports component of this logistically complex event with the broadcast reaching over 20 million viewers across 70 countries.
