Launch a global sporting event in a new city with local flavour, complex stakeholders, and peak Perth summer conditions.
Rugby SVNS
2024 – present
When the HSBC World Rugby Sevens landed in Perth, Second Sunday turned the precinct into a vibrant, fan-first experience. From a Beach Club to an outdoor dance floor, premium hospitality and seamless crowd flow, our team made sure that fans at the Perth Sevens had an unforgettable experience.
our approach
Second Sunday delivered full-site production, from creative layout and sponsor activations to live entertainment and site safety. We designed a precinct that shifted from family-friendly by day to high-energy by night, seamlessly managing brands, crowds and activations.
the result
A sanctuary for the sellout crowd of 48,000+ fans to enjoy off field entertainment. Second Sunday received standout fan and sponsor feedback that set a new benchmark for Sevens Rugby in Australia.
BRIEF
Vibrant Precinct and Premium
Hospitality
YEARS
2024 – present
Attendees
48,000+
Length
2 days
Location
Perth
Other work
