Rugby Australia

Second Sunday were engaged by Rugby Australia to create a interactive fan zone for Wallabies and Wallaroo test matches across Australian for 2022 Test Rugby season.

Our team were responsible for the creative concepts, the scoping and feasibility and the execution of six event activations around Australia. These immersive and interactive activations included live music performances, barber, face painting, photo moments and meet and greet opportunities with players. The fan zone were successful in creating entertaining and engaging activities for a broad range of rugby fans and generating positive sentiment and enhancing the fan experience.


Rugby Australia

Event Type

Bran activation


Technical production
Event concepting and design
Branding + theming
On site management