Create buzzworthy, brand-aligned music events in non-traditional venues, managing complex logistics and ensuring seamless execution under tight timelines.
KFC Festival
Second Sunday partnered with KFC to produce a series of secret pop-up gigs, featuring international superstars Rudimental and local legends Pnau. These unique events brought unforgettable music experiences to unexpected locations, amplifying KFC’s brand presence in the live music scene.
our approach
We managed end-to-end production, including venue sourcing, technical staging, AV and on-site logistics. From a Melbourne city car park to the iconic Bondi Icebergs pool, we transformed each location into a dynamic concert space.
the result
Two standout events that captivated audiences and garnered significant media attention for the sponsor. The innovative approach not only elevated KFC’s brand image but also set a new standard for experiential marketing in the music industry.
BRIEF
Exclusive outdoor concerts
YEARS
2018 and 2019
Location
Bondi and Melbourne
Other work
