Launch a global automotive brand with a premium, design-led experience that captured Cupra’s bold identity.
Cupra Launch
To introduce premium automotive brand Cupra to the Australian market, the Second Sunday team delivered an immersive, future-forward launch activation blending bold design, cutting-edge tech, and curated brand storytelling.
our approach
Second Sunday managed end-to-end event delivery of this exclusive event, including custom builds, AV, guest experience and talent curation. We created a sophisticated, on-brand environment that reflected Cupra’s European aesthetic, with moments designed for engagement and shareability.
the result
A sleek, high impact launch that exceeded guest expectations and created major brand buzz. Feedback from media, VIPs and the client was overwhelmingly positive, with Second Sunday also delivering cost efficiencies of over $150,000 through smart supplier negotiation.
BRIEF
Exclusive Product Launch
to the Australian Market
YEARS
2023
Location
Sydney
Other work
