SailGP Sydney

Delivering SailGP Sydney required transforming an open-water sporting event into a fully immersive spectator experience – without the benefit of a traditional stadium environment.

Key challenges included:

• Coordinating multi-site delivery across water and land-based locations
• Managing marine logistics, transport and vessel operations safely and efficiently
• Creating premium hospitality experiences in dynamic waterfront environments
• Integrating live broadcast, racing schedules and entertainment programming
• Ensuring consistent branding and sponsor visibility across all touchpoints

The event needed to feel effortless for guests, while operating within one of the most complex event environments – an active harbour.

Second Sunday delivered end-to-end event production and site management, combining operational precision with elevated guest experience design.

Our scope included:

• Total event production and multi-site operational management
• Marine and transport logistics, including coordination of official spectator vessels
• Premium waterfront hospitality design, build and execution
• Curated guest experiences with inclusive food and beverage offerings
• Sponsor integration across physical and experiential touchpoints
• Talent booking and management, including DJs and roaming performers
• Live broadcast integration to ensure guests remained connected to the racing
• Full branding and infrastructure overlay across all event zones

We designed the experience to flow seamlessly between on-water and onshore environments – ensuring every guest touchpoint felt premium, connected and considered.

Sydney Sail Grand Prix delivered a standout spectator experience, combining elite sport with premium hospitality and high-energy entertainment.

Across the two-day program, more than 5,000 guests experienced:

• Immersive, front-row access to world-class racing
• Elevated hospitality environments both on land and water
• Engaging entertainment and activation zones throughout the precinct

Second Sunday’s delivery ensured a cohesive, high-impact event that enhanced both fan engagement and partner value – reinforcing SailGP’s positioning as a premium global sporting property.