Our team was asked to stage a high-performance NFL-style combine event in Melbourne, blending elite athletic testing with fan-first entertainment.
LA Rams
2023 – present
Second Sunday was retained by 160over90 to stage the LA Rams Combine on Australian soil for the very first time. Held at Margaret Court Arena in June 2025, this high-intensity showcase put fans and emerging NFL athletes through their paces in a series of elite physical and skill-based tests.
our approach
In June, we transformed Margaret Court Arena into a purpose-built NFL experience: immersive fan zones, dynamic staging and coordination across all LA Rams stakeholders and the on-ground delivery teams.
the result
A landmark moment for NFL culture in Australia, combining sport, spectacle and unforgettable brand presence for the LA Rams.
BRIEF
NFL-Style Combine
YEARS
2025
Attendees
4,000+
Duration
1 day
Location
Melbourne
Other work
